In addition to hosting the Chevy Volt Recharge Lounge at South by Southwest, @Chevrolet has teamed up with place-based social network Gowalla for some high-tech marketing efforts.
Chevy’s marketing program will allow SXSW attendees to:
- Check in and tell their friends their location.
- Use camera phones to capture special bar codes on Camaro, Volt, and Cruze models that trigger a microsite about the vehicles. (Related post.)
- Download an application that uses augmented reality to generate 3-D versions of Chevy’s lineup.
You can read all about it in Brandweek.
