Koz and I were leaving the Austin Convention Center tonight and saw these guys playing four square right outside the doors. We stopped to watch and take a few pictures.
It was a fun, retro moment that reminded me of what four square used to mean … and of the new meaning it has taken on in the age of social media.
Little did we know that the guy in the blue shirt in this friendly game was one of the founders of foursquare, Dennis Crowley.
While other up-and-coming brands are spending hundreds of thousands of dollars to get their buzz on at South by Southwest Interactive, this simple game (which cost about $5.99 in sidewalk chalk) had people lined up to play.
