April 4, 2026

After the first of the year, I suspect that the SXSW updates will be non-stop, but for now, it’s a few announcements here and there. One of the most recent announcements is that the traditional “Swag Bags” are no more (so Gowalla needs to find another type of virtual item to drop). The 20lbs of materials will now be going online. Even better, rather than trying to sift through all that stuff when you’re already overwhelmed with the event, you can start claiming swag in January.

According to the site, “New for this year, SXswag is an easy and efficient online swag redemption and distribution portal for all SXSW registrants. And the fun won’t stop in January, we’ll be adding new items for download and delivery to SXSW registrants up through the event in March.”

The items will be available through SXSocial, the site for those who have registered, to connect.

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