Panel: Jeremiah Owyang – Altimeter Group, Leslie Bradshaw – Jess3, Steve Rosenbaum, Sam Decker
One of the things I love about SXSW is serendipity. I was a bit bummed, as I tried to go into 2 different sessions, and there were long lines at both. I thought I’d head back to the Samsung Blogger Lounge to catch up on these blog posts. I ended up hanging out with @redboypodcast and stumbling into this great panel discussion on content creation and curation.
One mistake sites often make is sending people off of their site to their social networks or other places to get to content. The best thing you can do is to begin aggregating that content on your site. You can curate content from all over the web and have people looking at it from within a context you are comfortable with and adds brand equity.
There was a bit of debate around the difference between a curator and an editor. While nothing was decided, the thought was that a curator looks at different multi-sourced content and writers, whereas an editor pulls from a fixed group of resources. It’s not all wonderful, as many people, especially writers see content curation and aggregation as leeching off of their content. However, it seems to be an increasing acceptable method of getting content.
