Today was the first day of the iMedia Brand Summit, and it’s only for brand marketers. There are a ton of great folks here from brands like Dell, Procter & Gamble, Target, Bank of America, JetBlue, and more. The discussions have been great, centering around how brands are utilizing Facebook to how their companies are organizing their structures to handle social and interactive media.
I walked away with several good insights, tips, and quotes. I had a chance to talk with the person from JetBlue about their recent entry into location based deals and geo-fencing efforts with AT&T’s Placecast technology. I got some tips on who were some great vendors for Facebook and mobile app development, as well as vendors for Facebook Fan generation. The discussion made me think about the “Facebook Fan Funnel” and what to do with them after they “like” your brand. Some great quotes included:
“Your Facebook page is like a store in the mall. You need to staff accordingly and have people involved who are empowered to handle everything from customer service issues to marketing and sales, and are knowledgeable about your products and services.”
“Getting customers to share your content on Facebook is important, because you can block me, but you can’t block your momma.”
And as promised, I’m planning to do a lot more videos and photos. Please excuse the shakiness of the video, it’s all shot and edited on my iPhone, so I can get this up and out to you as quick as possible.
