Started off the day with a mediocre session about Social Gaming but I left with a few more nuggets that further emphasize the importance of Mobile. The session provided some good insights into what are some key pieces that make up a successful social game. If you hope to be successful, you need to create resources and drains. The opportunity to grow revenue lies in providing an opportunity for users to spend. Mobile is of course an important part of social games because…
- It’s BIG
- 475 Million – Worldwide circulation of newspapers
- 825 Million – Registered Cars
- 1.8 Billion – Unique Credit Card Holders
- 2.25 Billion – Tooth Brushes in Use
- 4 Billion – FM Radios
- 4.965 Billion – Mobile subscribers
- It’s PERSONAL
- 91% of people have their mobile within arm reach 24/7
- 60% of married people won’t share with their device with their spouse
- It takes on average of26 hours for a user to report lost wallet, 68 minutes to report a lost mobile phone.
