The presenter was Donna Sturgess of Buyology, and she discussed the importance of understanding how non-conscious thinking...
Month: March 2011
Kevin
March 9, 2011
Presenter: David Edelman, Partner & Co-Leader, Global Digital Marketing Strategy Practice, McKinsey & Company It starts with...
Kevin
March 9, 2011
This was a really hard presentation to take notes on, since a lot of it included charts...
Kevin
March 9, 2011
Doug Chavez, @dougchavez, from Del Monte discussed a couple of digital media case studies. Obviously, the most...
Kevin
March 7, 2011
After a break for lunch and a very interesting presentation by Google regarding their display advertising capabilities,...
Kevin
March 7, 2011
A week or so ago, I was asked if I could sit on this panel discussion about...
Kevin
March 7, 2011
The second speaker of the day was Natalie Bowman of MSN to discuss what Bing has done...
Kevin
March 7, 2011
The summit opened with a quick introduction from Dave Morgan of Simulmedia. Since the theme of the...
Kevin
March 6, 2011
Today was the first day of the iMedia Brand Summit, and it’s only for brand marketers. There...
Kevin
March 6, 2011
A short video of my trip to Austin, and the Lost Pines Resport and Spa where the...