I had a great evening tonight and in the spirit of @Garyvee‘s new book, I just wanted to say, thank you! First, I enjoyed an great night at The Salt Lick in Lockwood, TX thanks to @Mapquest. Then I came back in to downtown Austin and had a great time at Gary Vaynerchuk’s SXSW 2011 Secret Wine Party. Secret Wine Party? As the legend goes… A few years ago, Gary, from tv.winelibrary.com was hanging out in the lobby of the Residence Inn and decided to grab a box of wine. Fueled by Twitter, a spontaneous party broke out and people started showing up. Last year, he showed up at the Silicon Prairie party and started serving wine. So, after a couple of years of this, many, many folks at SXSW were wondering when the “Secret Wine Party” would be this year.
I was wondering around downtown looking for friends when I saw Gary’s tweet that he would announce his party at midnight. fortunately for me, when he announced the party tonight at The Phoenix, I was right across the street. Within a span of about 10 minutes, the line in front of The Phoenix grew from about 20 of us to about 300. It was a virtual flash mob of activity as soon as Gary tweeted the location of the event. When I got into the party, I got a chance to meet Robert Scoble, and get served by Gary himself. I enjoyed Gary’s Presentation last year and hope to catch him again this year.
